Salience

Word of the day - salience.
Salience means importance. Your birthday will always be a date that jumps out at you with a lot of salience importance.

Origin:
mid 16th century (as a heraldic term)
Salience comes from the Latin salient, meaning 'to leap.'
from the verb salire.
The noun dates from the early 19th century.

Something with salience leaps our at you because it is unique or special in some way.
This could be an issue - how the hell have UKIP got so many bloody votes, or why is the N.H.S being dismantled!
It jumps out at you as remarkable or special,
it's characterized by a quality of salience.

Synonyms:

sallency, strikingness

Adjective:
prominent, conspicuous, or striking; a salient feeling.

Types:

conspicuousness
the state of being conspicuous
profile, visibility
degree of exposure to public notice
low profile
a stater of low visibility in which public notice is avoided

Type of :
prominence
the state of being prominent: widely known or eminent.

Given the salience of this, it is of some importance to teach ourselves to make distictions.

Salience a great word to know.