I can no longer think what I want to think. My thoughts have been replaced by moving images.”
-George Duhamel, Scenes de la vie future (1930)
A Situationist International detourned poster representing the society of the spectacle.
The Duhamel quote above was also used in Walter Benjamin's book Illuminations
[1968]. It refers to people who have their own thoughts replaced by those
introduced by mass media.
The idea of détourning existing comics with often ironic sayings came
about in the 60s Pop Art movement but was also used by French
Situationists in the late 60s.
The Situationist International was formed in 1957 as a merger between the international movement for an Imaginist Bauhaus, headed by Asger Jorn and the Lettrist International headed by Guy Debord.
The Situationists were highly politicised at a time when it was
fashionable for avant-gardes to separate from social revolt.
Guy Debord’s (1931–1994) best-known work,
La société du spectacle (
The Society of the Spectacle)
(1967),
https://teifidancer-teifidancer.blogspot.com/2018/03/the-society-of-spectacle-guy-debord.html is a polemical and prescient indictment of our image-saturated
consumer culture. The book examines the “Spectacle,” Debord’s term for
the everyday manifestation of capitalist-driven phenomena; advertising,
television, film, and celebrity.
Debord defines the spectacle as
the “autocratic reign of the market economy.” Though the term “mass
media” is often used to describe the spectacle’s form, Debord derides
its neutrality. “Rather than talk of the spectacle, people often prefer
to use the term ‘media,’” he writes, “and by this they mean to describe a
mere instrument, a kind of public service.” Instead, Debord describes
the spectacle as capitalism’s instrument for distracting and pacifying
the masses. The spectacle takes on many more forms today than it did
during Debord’s lifetime. It can be found on every screen that you look
at. It is the advertisements plastered on the subway and the pop-up ads
that appear in your browser. It is the lists telling you “10 things
you need to know about ‘x.’” The spectacle reduces reality to an endless
supply of commodifiable fragments. For Debord, this constituted an unacceptable “degradation”
of our lives.
We all like to think we’re in control of our perceptions and decisions. but every day we are unconsciously being .manipulated. Because we’re human, the very things that make us
human in the first place, like empathy, emotion, and exhaustion to name a few, give those who are
unscrupulous, desperate, or egotistical an edge when it comes to
distorting our thoughts and judgments, especially by governments.
And in certain ways the problem is getting worse. Information overload is one reason we’ve grown more vulnerable to manipulation. Research .suggests that we receive five times more information now than we did 30 years ago, and daily we are bombarded. This is the Spectacle that Debord warned us about. Hitler himself said, “By the skillful and sustained use of propaganda,
one can make a people see even heaven as hell or an extremely wretched
life as paradise.” We must discriminately keep awake and aware. Be careful and beware. Be weary of your thoughts being replaced and dominated by moving images, that dull and passify you, best to stay awake, with your life in your own hands, move away from the spectacle that seeks to control you.