Delighted to pop into my local Oxfam last week and see Gaza Cola on the shelves. Gaza Cola is an ethical, Palestinian-owned soft drink sold in select UK Oxfam charity shops. Created in London as a "guilt-free" independent choice symbolizing resistance, unity, and conscious consumerism by filmmaker and activist Osama Qashoo, 100% of the profits from the drink go toward humanitarian aid and community projects in Gaza, such rebuilding Al-Karama Hospital, which was bombed and leveled in northern Gaza.
Qashoo first had the idea for Gaza Cola in November 2023. The red can features the Palestinian flag, “Gaza Cola” written in Arabic calligraphy, and a pattern riffing on the Palestinian keffiyeh, the scarf often worn as a symbol of resistance.
Produced by Palestine House, a cultural organisation and non profit community interest company in London. Each can of Gaza Cola not only represents the values of justice and freedom, it offers an apartheid-free, genocide-free and guilt-free choice.
You’re not only getting a refreshing sip but also helping provide vital medical support to people in Gaza while standing in solidarity with the people of Palestine.
In a land under siege, where hospitals, schools, and factories are systematically destroyed, even a soft drink becomes an act of resistance. Gaza Cola is a Palestinian-led project, created to show that self-determination also means rebuilding economic and social dignity—starting with what we choose to consume every day.
Gaza Cola is also a response to top-down humanitarian aid: not charity, but real solidarity, fair trade, and grassroots participation. Choosing it means supporting a different vision for Palestine’s future: not just survival, but a life of dignity.
Quench your thirst for justice. Keep boycotting Coca-Cola and its brands Schweppes, Sprite, Fanta, Innocent, Appletiser, Smart Water and Costa Coffee.
Remember Coca-Cola franchisee in Israel operates a regional distribution centre in an illegal Israeli settlement. It’s therefore helping to entrench Israel’s military occupation and colonisation of Palestinian land. Consumers and businesses should buy an apartheid-free alternative, such as Gaza Cola.https://gazacolaglobal.com/