Sabra Hummus Alert

Sabra صابِرة is the Arabic word for patience, forbearance. It's also a Palestinian name for the prickly pear cactus that was used as hedgeing round village homes and gardens, as well as food in hard times.The name was adopted in Hebrew by early Jewish settlers in the land that became Israel, in 1948.It then became sobriquet for those hardy frontiersmen themselves - some content to co-exist with Arab neigbours, some more predatory.
 One of the oldest known prepared foods in human history, hummus is claimed by multiple Middle Eastern nationalities.For Israelis, Lebanese, Syrians, Egyptians, Jordanians, Palestinians, Turks and Iraqis, hummus is a culinary icon and a staple of their diet. Hummus has also become a global food commodity, manufactured and sold everywhere. The Sabra Hummus that can be found on the shelves of Tesco, Waitrose, Sainsbury's etc was founded in 1986 by Zohar Norman and Yehuda Pearl[9] as Sabra-Blue & White Foods.The company is now owned jointly between PepsiCo and the Strauss Group, a multinational corporation and Israel’s largest food and beverage company.
While it may taste good, I personally love hummus, the Strauss Group materially supports and sends care packages to the Golani Brigade of the Israel Defense Forces, a fact that was once stated on the company’s website  but has since been removed due to pressure from pro-Palestine groups. Even by the abysmal human rights standards of the IDF, the Golani Brigade is particularly brutal: since its inception, the Brigade has carried out countless human rights violations against Palestinians — particularly in Hebron and in the siege on Gaza (Operation Cast Lead) from 2008-2009 — including arbitrary murders, assaults, detentions, home invasions, and arrests of children.Their members have been known to use horrific imagery on t-shirts, such as a pregnant Palestinian woman in a sniper's cross-hairs, with the slogan “one shot, two kills”. 
Furthermore, the Brigade’s role as an occupying force violates international law: Israel’s occupation of the West Bank and Gaza, the construction of Israeli settlements in the West Bank, and its 1967 annexation of East Jerusalem are all illegal according to the United Nations.
Simply put, when you buy Sabra hummus you are supporting war and oppression. For many Palestinians, the Occupation is a painful and constant reality, in light of this the campaign to boycott Sabra  is situated within a broader international movement to hold Israel accountable for human rights abuses and abolish its “three-tiered system of oppression: colonialism, occupation, and apartheid.” In 2005, Palestinian civil society called for the boycott of, divestment from, and sanctions of Israeli state institutions as a nonviolent strategy to pressure Israel to comply with international law and universal principles of human rights. Modeled after the successful South African anti-apartheid campaigns of the last century, the BDS movement aims to highlight the immoral and illegal occupation of Palestinian land, and to stigmatize the many human rights violations that continue to be an everyday reality for many Palestinians. Since 2005, dozens of companies, university student governments, workers’ unions, churches, and other organizations have publicly joined the BDS campaign by changing their institutional policy and practice to adhere to its goals, and to encourage  boycotting products such as Sabra hummus and raise awareness of other companies like this that are complicit in Israel's continued human rights violations in Palestine. Boycotting brands is one of the easiest ways to convince retailers across the world to stop selling products from companies profiting from Israeli occupation.. A full list of what to boycott  can be found here.
The connection between Sabra hummus and human rights abuses is not weak ; is is as plain as day. Support the boycott of Sabra hummus. There are other cheaper, more ethical alternatives. The movement worked with anti-apartheid South Africa it can work again today.